Although most people ignore it, Social Media is an unalienable part of website SEO. Social shares are always counted while calculating the rank of your website. I learned this through SEO tools that never fail to show the number of social shares while auditing a website or analyzing a search query.
If more users on social media are talking about your website, it will attract the attention of search engines like Google. Notice the three right-side sections where Facebook, Pinterest, and Reddit shares are visible.
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Social Media in Off Page SEO
Social Media plays a critical role in off page SEO where it helps you get both traffic and backlinks from the same source. Some popular social media platforms for quick SEO gains are Reddit, Quora, Medium, Instagram, Facebook and YouTube.
Getting Clicks From Social Media
Parasite SEO
Getting social media clicks to your website becomes very easy with Parasite SEO. You take benefit of the high DA of social media websites (often ~90) to rank higher on Google. Since, no other serious websites has that kind of authority, the social media pages rank much faster.
However, this only works when there are very few pages serving that search request on Google. Or if your website is a beginner site with DA<10. Below is one such example for our portfolio website, The News Dispatcher.
Without SEO
Getting clicks on Social Media does not only depend on SEO. You can put your content (website) in front of millions of people directly which gives you the potential to drive a portion of that traffic to your site. Obviously, the traffic to the website will remain a tiny fraction of the people seeing your social media posts, yet with proper optimizations and copywriting, you can easily convert a higher percentage, say 10% of the number of social media views on your page.
We have done this multiple times in the past and below is one screenshot that shows how we drove 850 visitors to a crypto site in a single day.
Social Media Backlinks that Matter
Social Media backlinks are often ignored in SEO but they have a high authority which allows you to gain DA quickly than other methods. This is because, as mentioned earlier, social media websites have very high DAs (because people keep using them in articles). These high DAs help you rise quicker.
Further, as these links are virtually free, there is no limit on the amout of links that you can create on these platforms.
As a result, if you are an SEO, you can start your backlinking from social media sites.
Below is a list of social media sites that have high DA, can provide a decent link juice and also traffic.
- Medium
- Twitter (no DA transfer)
- Facebook (no DA transfer)
