A client had started a ancient history brand on Instagram and Web. The brand wanted to gain initial traction as it was new and unknown to the public. Despite low market size, our ad strategy gave them 42 followers on a single ad (on the first day), at the cost of ₹1.7 per profile visit and ₹3 per follower on Instagram.
All of these were done through Meta Ads.
We have shared only Day 1 data in this page as subsequent data is protected by the brand’s Intellectual Property rights.
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Table of Contents
Client Needs and Requirements
The client required initial traction on their social media at a low budget. The brand was run initially as a side hobby with minimum investment and had plans for scaling at a later stage.
Therefore, it was critical that the costs be kept at a minimum.
Strategy
We understood that the needs of the client and created the most cost efficient way to bring initial traction to the project.
User Age Group
We gathered the demographic information on the industry. Surprisingly, most of the interest groups around ancient history were people between 25 to 35 years old.
User Distribution
We then accurately identified the location of the interested people and found them to be evenly spread across India. To add redundancy to the advertisement, we also selected a few educational cities in India focused on PhD Research in History and cities which were known for UPSC preparations since both of them had the target users for our campaign.
Advertisement Planning
The Ads were planned in two formats: Single Image ad with Audio and Carousel Ad. The single image ad was to be our primary ad while the carousel ad was kept as a secondary option in case the primary ad fails to gather traction.
Below is the ad with the audio.
Results
We got the following results after spending 1 day on the Advertisement.
Cost – ₹130
Result Metrics:
- 77 Profile Visits
- 42 Follows
- ₹1.7 per visit
- ₹ 3 per user that followed the page
