Schema Markup is a method through which search engines understand the structuring of your page. This becomes essential because it helps search engines understand your page content easily and decide quickly if it suits search results. By adding schema markup, users can offer extra details to search engines such as reviews, addresses on Google Maps, etc. These additional features also help you rank on Google rich results.
Above are a few recipes for the term “vegan cookies“. Getting featured in rich results such as snippets helps you beat the competition by a huge margin and rank at the top of the first page.