Social Media ads are a quick way to get traction and have been a go to solution for businesses that need some quick traction. As a result, several startups and new businesses are temped to go to the social media route without much thought.
As a result, they keep on failing at get any sustained traffic after they stop their ads.
In this article, we will explain how ads can help you get initial traffic for your project and the ways you can retain that traffic so that when you post something later (without ads), they get the nearabout the same traffic as the older posts.
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Why Brands Make Mistake of Jumping into Social Ads Directly?
New businesses are temped to work on Social Media ads from day 1 because they hope for a quick traction. However, most of them fail due to poor ad placement, no retainer strategies or a mismatch between the business and the audience present on that social media platform.
Social Media Ads do not suit every business category. They are best for B2C businesses that rely on latest market trends. B2B brands on the other hands do better with outbound sales, event sponsorships, and SEO.
Further, for a business to have a successful social media marketing, they need to have that kind of traffic on the particular social media channel they are placing ads on.
- Professional services do better on LinkedIn
- eCommerce businesses do better on Instagram
- Products for senior citizens does better on Facebook.
- Youth-focused services and products do better on Reddit
When to Use Social Media Ads?
Social Media Ads are very powerful in getting your business the initial traffic it needs. Otherwise, there is no reason to keep on posting new content if people don’t watch it.
1. You Have Already Posted Critical Information
Suppose there is someone who is interested into your brand, product or service. That person is very likely to see your other reels for more information or relatable content.
If you have not posted every bit of information they need, chances are that they will bounce off your page.
Therefore, it is critical to post every aspect of your business such as your services, return policy, customer support, success stories, and others before you start running ads.
2. You Know Your Audience
Jumping into ads without knowing your audience is similar to driving without your eyes open. Either you wont be able to start or you will reach nowhere.
Critical information such as age, sex, interests, purchasing power, geography, and other information must be gathered in advance to reduce ad spend to the minimum.
This is why our conversion cost for the ad below was less than 5 cents (₹3).
3. You Know Market Demand
Running ads without knowing market demand is selling without knowing if someone is even interested in your product.
Markets can become volatile due to macroeconomic factors like interest rates and inflation. During such times even your most potential customers will postpone or abandon their purchase decisions.
Conducting a proper market research is critical before running ads, otherwise you will just spend money without proper conversions.
4. You Know Your Product
No product is perfect. Every successful product sells in the market because it does the work at a reasonable price.
Therefore, a product should address most needs that drive its demand. Here, chasing perfection could jeopardize your existing potential.
Must Dos For a Successful Social Media Campaign
Strategic Ad Placement
Ad placement plays a key role in its success. If you do not optimize the factors well, you won’t get much traffic on that social media channel.
There are several factors that critically determine the success of an ad.
- Interest Groups
- Budget per day
- User Persona
- Geography
- Age
You must know every aspect about your potential customers before running an ad or otherwise you will get too low clicks even if your impressions are high.
Alternate Method of Getting Views and Followers
You can easily gather good amount of followers by tie-ups in your field, i.e., with other companies and even your peers. These tie-ups can be paid as well as free.
Collaborations
Paid collaborations are the easiest way to get decent traffic from people in your own niche. You can directly propose them your paid collaboration idea and your budget.
Alternatively, you can also reach out to us for an easy collaboration in any industry.
We have excluded free collaborations because assuming that you are a new brand, there would be hardly anyone willing to do a free collab with you.
Influencer Tie-ups
Influencers exist because there is a market where they are paid to promote/influence others. Paid influencers are available for every niche and for every budget that you can have.
These influencers can easily promote your page (via link or co-posting), getting you easy followers.
Audio Hitchhike Method
This is an old method where you use a trending audio on Instagram, YouTube and TikTok. Since the algorithm sees that audio as trending, it boosts out every video that has that audio in order to boost watch times. As a result, you video gets a boost too.
Reels Remix Method
This method is only for Instagram and YouTube.
Remixing your own video with a popular one in your field puts your video on
